Gifts are most effective when they reflect the theme of the recipient’s business. Not everything will work for everyone. For example a desk business card holder will work well for a medical professional, a T-shirts for painters, hand tools for a hardware store, decals for car owners and so on. For employees you can consider giving paper weights, picture frame, picnic bags, backpacks, crystal globe on base, laptop sleeve and many others. It is always best to have as many different items as you can.