Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs) organically. The goal of SEO is to increase website traffic and attract relevant users by optimizing various aspects of the website and its content to align with search engine algorithms.

Here are some key aspects and strategies involved in SEO:

Keyword research: Identify relevant keywords and phrases that users search for when looking for information related to your website. Use keyword research tools to find high-volume, low-competition keywords.

On-page optimization: Optimize your website’s HTML tags, meta descriptions, headings, and content to include targeted keywords. Ensure your website is structured well, with a clear hierarchy and intuitive navigation.